diff --git a/iticli/cli.py b/iticli/cli.py
index 746a3ad..6505a53 100644
--- a/iticli/cli.py
+++ b/iticli/cli.py
@@ -156,11 +156,7 @@ def handle_run(args: argparse.Namespace) -> int:
     ctx = require_project()
     env_name, port = parse_run_args(args.env_or_port, args.port)
     env = {"APP_ENV": env_name}
-
-    if ctx.kind == "framework":
-        cmd = ["uv", "run", "uvicorn", "iti.app:create_app", "--factory", "--port", port]
-    else:
-        cmd = ["uv", "run", "uvicorn", "main:app", "--port", port]
+    cmd = build_run_cmd(ctx, port)
 
     if env_name == "prod":
         cmd.extend(["--host", "0.0.0.0"])
@@ -170,6 +166,14 @@ def handle_run(args: argparse.Namespace) -> int:
     return run(cmd, ctx.root, extra_env=env)
 
 
+def build_run_cmd(ctx: ProjectContext, port: str) -> list[str]:
+    if ctx.kind == "framework":
+        cmd = ["uv", "run", "python", "-m", "uvicorn", "iti.app:create_app", "--factory", "--port", port]
+    else:
+        cmd = ["uv", "run", "python", "-m", "uvicorn", "main:app", "--port", port]
+    return cmd
+
+
 def handle_migrate(args: argparse.Namespace) -> int:
     ctx = require_project()
     action = args.action
diff --git a/tests/test_cli.py b/tests/test_cli.py
index 5f59260..fabfe05 100644
--- a/tests/test_cli.py
+++ b/tests/test_cli.py
@@ -7,6 +7,7 @@ import pytest
 from iticli.cli import (
     ProjectContext,
     alembic_base_cmd,
+    build_run_cmd,
     build_parser,
     detect_project,
     ensure_uv_no_sources_package,
@@ -138,6 +139,15 @@ def test_parse_run_args_accepts_env_and_port() -> None:
     assert parse_run_args("default", None) == ("dev", "8000")
 
 
+def test_build_run_cmd_uses_python_module() -> None:
+    framework = ProjectContext(Path("."), "framework", {}, False)
+    business = ProjectContext(Path("."), "business", {}, False)
+
+    assert build_run_cmd(framework, "8000")[:5] == ["uv", "run", "python", "-m", "uvicorn"]
+    assert "iti.app:create_app" in build_run_cmd(framework, "8000")
+    assert "main:app" in build_run_cmd(business, "8000")
+
+
 def test_extract_message_accepts_remainder_flags() -> None:
     rest = ["-m", "alice add order table", "--head", "head"]